Vanity URL
A vanity URL is a short, human-readable custom link, like example.com/spring, chosen to be memorable and on-brand.
Where a generic short link uses a random string, a vanity URL uses a word or phrase you pick, so it reads cleanly and reinforces the brand. People can type it from memory, which matters when a QR code is across the room or a camera won't focus.
A vanity URL and a QR code can front the same redirect, giving scanners and typers one destination you control. The redirect is what lets the pretty URL stay fixed on the print while the real target changes underneath.
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